HEADWATERS NEWS:

TE MANA LAMB now in My Food Bag

July 20, 2017

New Zealanders can now enjoy TE MANA LAMB at home with the product selected for the award-winning home delivery service My Food Bag.

TE MANA LAMB has until now only been available at a select number of fine-dining restaurants in New Zealand and Hong Kong since its market launch in summer 2017.

But the premium lamb, which has been developed as part of The Omega Lamb Project (a Primary Growth Partnership (PGP) programme), is now featuring in My Food Bag’s Gourmet Bag and being delivered to customer homes across the country.

Nadia Lim, co-founder and dietitian at My Food Bag, said: “We’re constantly scouring the market for top quality, locally produced ingredients to help New Zealanders put great meals on the table. TE MANA LAMB is tender, delicious and makes it easy to create a five-star, nutritious meal.

“The more common source for Omega-3 fatty acids is seafood, particularly oily fish. The fact that this lamb contains notable levels of Omega-3 fatty acids, as a result of their diets, is a bonus to its fantastic flavour.

“The lamb can be cooked longer, allowing the intramuscular fat to melt, creating delicious and delicate flavours and an underlying richness. And that’s what makes it an ideal inclusion in My Gourmet Bag.”

 

 

Mike Tate, general manager of The Omega Lamb Project, said the agreement with My Food Bag marks a major milestone for TE MANA LAMB.

“We are excited to be partnering with My Food Bag. It will mean My Food Bag customers, who are real foodies, will be the first New Zealanders to be able to cook and dine on TE MANA LAMB in their own homes. We anticipate this will also act as a great launching-pad and help drive demand for TE MANA LAMB in the limited number of exclusive restaurants where it is available.”

Peter Russell, General Manager Marketing for Alliance Group, said: “The inclusion of TE MANA LAMB in My Gourmet Bag is testament to the delicate taste profile of the lamb. The response from chefs and diners has been overwhelmingly positive. Foodies have been impressed by the delicacy and lightness in mouth feel and a mild aroma. Chefs have also welcomed the high standards of consistency and quality.”

Justine Gilliland, Director Investment Programmes for the Ministry for Primary Industries, said: “The inclusion of TE MANA LAMB in My Food Bag and the successful launch in premium restaurants in New Zealand and Hong Kong demonstrates the potential of TE MANA LAMB and is a validation of the investment in Primary Growth Partnership programmes such as The Omega Lamb Project.

“Importantly, this is not just about TE MANA LAMB because much of the technology and systems developed for The Omega Lamb Project will also benefit other grass-fed product and the red meat sector so New Zealand Inc will benefit.”

TE MANA LAMB was developed by The Omega Lamb Project, a Primary Growth Partnership programme involving New Zealand’s leading food company Alliance Group, the Ministry for Primary Industries and Headwaters, a group of more than 50 of New Zealand’s leading farmers.

It’s the result of a project originally conceived to produce sheep better able to thrive in high altitude pastures and the harsh conditions associated with South Island sheep stations. This led to an unexpected discovery.

Not only were the resulting lambs healthier and able to withstand the rigours of the elements, but they were also significantly and demonstrably better-eating. This is due to the rich levels of Omega-3 polyunsaturated fats and the type of intramuscular fat.

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