Headwaters branding marks new emphasis
Headwaters has developed a new logo and strapline as part of a brand refresh to better capture Headwaters’ uniqueness.
General Manager Ian Hercus says Headwaters’ difference can best be summarised as:
- A team rather than a series of individuals breeding animals for consumer and productivity goals
- A philosophy that the ewe is central to all considerations – what’s better for the ewe is ultimately better for the lamb & for humans
- Loyalty and integration between farmer and processor – and vice versa – is essential to market-place innovation.
“‘Headwaters: A team approach’ goes to the heart of the brand’s difference in a straightforward, no-nonsense way. ‘Team’ reflects the depth of partnership between Headwaters farmers, with Alliance and with the Omega Lamb Project,” Hercus says.
This is the first time the branding has been revisited since the launch of Headwaters 10 years ago.
“In the meantime Headwaters has gone to places that could not have been envisaged back in 2006.
“From the start we’ve been driven to discover what’s possible in sheep and this is now resulting in characteristics that set us apart from traditional ram breeding/genetics operations.”